Exciting from the Blog

Tamron 90mm macro lens: Rebirth of a classic with a legacy of superior optical performance


February 22, 2016, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Morio Ono), a leading manufacturer of optics for diverse applications, announces the launch of the SP 90mm F/2.8 MACRO 1:1 Di VC USD (Model F017). The new 90mm macro has been enhanced with advanced features and builds upon a legacy of superior optical performance. XY-Shift compensation has been newly added to reinforce VC functionality, further improving image stabilization from infinity to macro. Advancements in USD control software have also increased AF focusing speed, and optimally fine-tuned for various framing conditions. In addition, a high standard of Moisture-Proof and Dust-Resistant Construction has been added to prevent intrusion of dust or moisture, and a highly durable Fluorine Coating has been applied to the top element surface to prevent condensation and repel smudge-causing substances.

Creative fashion shooting with the new SP objectives


The photograph duo Sallyhateswing from Cologne sparkles with creativity. The two young talents Sarah Schmid and Philipp Johann have now used the new SP objectives from Tamron for a current shooting– and they were not only enthusiastic about the high resolution.

Tamron expedition to elves and trolls


When it comes to new photographic techniques, Martin Krolop is not far away. The photo blogger from Cologne was one of the world's first photographers, who could test Tamron’s new SP objectives in practice. For 14 days, he travelled with them in the legendary wilderness of Iceland.

With a large viewing angle through the world

19.01.2016 / Caroline Lohrmann

The Hamburg travel blogger Caroline Lohrmann, Shavethewhales.net, writes with a keen sense about her adventures around the globe. Her texts are profound and offer an open, humorous look at foreign countries and cultures. Her photos are evidence of her eye for style and beauty. A Tamron 10-24mm ultra wide angle zoom is always part of the luggage. We asked Caroline what she has learnt about photography on her tours.

Beauty experiments with the SP 90mm Macro


Sarah Schmid and Philipp Johann are two young photographers from Cologne. With the stage name Sallyhateswing, both of them always cause a stir with their creative photo actions. For a beauty shooting, the duo now took advantage of the Tamron SP 90mm F/2.8 Di VC USD Macro objective and they were impressed by the sharpness in the details.